![]() Apple Music is available in India, but the Mac maker has been struggling to gain traction in the country for years. The search giant's video-sharing site is the most popular music destination. JioSaavn is offering a 90-day extended trial of JioSaavn Pro to Jio subscribers, a move that Spotify is expected to make, too.īeyond JioSaavn, Alphabet subsidiary Google has a strong presence in India with Google Play Music and YouTube. The company similarly uses a freemium, ad-supported model while hoping to upsell users to its premium subscription, JioSaavn Pro. That deal had been announced in March 2018, and after consolidating, JioSaavn will be an even greater force to reckon with. Two of the largest local music services, Saavn and JioMusic, officially merged just last month to create JioSaavn. Spotify did not disclose how many premium subscribers it had at year's end, however.Ĭompetition will be fierce. The news comes shortly after Spotify announced it has hit 200 million monthly active users (MAUs), in line with its fourth-quarter guidance, which called for the company to end 2018 with 199 million to 206 million MAUs. Outside of India, there are around 4 million users around the world that listen to Indian music, and "Bollywood" is the most popular search query to find Indian music, according to Spotify. ![]() ![]() Spotify has been slowly inking deals with Indian labels in order to beef up its library of local content, a critical piece of expanding into any new market. ![]()
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